How Do You Measure Success as a Content Creator
Many occupations in the workplace have clear markers of success: a promotion, passing a test like the bar, reaching a certain number of clients. In content creation, the line is less clear. Which also means that the expectations creators hoist on themselves can be far more intensive and continuously evolving. Aka this is your mental health check in to congratulate yourself on accolades that are not traditionally celebrated and a few of the ways we encourage you to honor your hustle:
Having an engaged community
Having an engaged community can mean so many things but one indicator of it is developing relationships with your audience. Be it receiving dm’s asking for recs/advice, making a new friend through your platform, or seeing an increase of comments on posts. Analytics also can shed light: are viewers swiping up on stories, are they revisiting your page? Seeing an uptick in data is a reason enough to pat yourself on the back!
Your side hustle becomes your main hustle
We’re not saying that you can only celebrate your creator accomplishments if your sole income is as an influencer but if your goal is to be a full-time creator being able to sustain your lifestyle from your creator income is a success to celebrate!
Securing your first partnership
This metric is a bit more corporate but nonetheless exciting. Be it a brand deal, collaboration or working on a joint product with another entity, it's showing your work and opinions are valued.
Being gifted
Is this materialistic of us to suggest? 100%. But it also reflects an underlying level of credibility from the brand extending the gift. They identify with your mission and what you represent. They value your opinion and the audience you have built.
Getting after it
There’s not much else to this measure. Pursuing your dreams and taking steps to be better at your craft everyday is reason enough for pride.
There will always be another follower goal to hit, partnership to secure and blue check to earn on your Insta. Continuously moving the finish line may inspire innovation but it also leads to burnout, and poor mental health. Reminding yourself of small victories like a new comment on a post, or exploring a new medium of expression is the inherent reason for content creation. Don't forget it. But if you do, we’re talking about burnout next :)
